Products related to Strategic:
-
Strategic Sport Communication
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases.In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication.Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure.The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites.The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text.These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students.Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is included with this ebook.
Price: 102.00 £ | Shipping*: 0.00 £ -
Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way.Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA).This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport.It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice.This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands.Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Price: 45.99 £ | Shipping*: 0.00 £ -
Fashion Management : A Strategic Approach
The 2nd edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion.With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today.Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.The 2nd edition of Fashion Management includes:A new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry. A new chapter on ‘Fashion Law’, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing.The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Price: 39.99 £ | Shipping*: 0.00 £ -
Strategic Theories
Admiral Raoul Castex is France's most important modern naval strategist.Military historian Eugenia Kiesling offers the essence of Castex's original five volume study, Théories Stratégiques, in a useful one-volume abridgment and a very readable translation.It emphasizes the admiral's method of strategic analysis while omitting most of the historical narrative.Included are chapters defining strategy and relating it to policy and geography, analyzing the role of maritime forces and the significance of command at sea, prescribing a theory of conduct of operations, and introducing Castex's favorite themes: strategic manoeuvre, stratégie générale, and the theory of "perturbation."Two narrative chapters on German operations in the North Sea from 1914 to 1916 remain as examples of the author's historical style.The introduction places Castex's work in four distinct contexts: the international debate among naval theorists on the nature and importance of "command at sea," the controversy within France between advocates of the "historical" and "material" schools of naval strategy, the contemporary concern over coordinated naval strategy for total war, and his contribution to the formulation of French strategy between the world wars.In an era of expanding global responsibilities and shrinking national economies, Castex's balanced view of naval power offers many insights for today's new generation of naval thinkers.
Price: 33.95 £ | Shipping*: 0.00 £
-
What is strategic thinking? The definition of strategic thinking can vary depending on the person.
Strategic thinking is the ability to analyze complex situations, anticipate future outcomes, and make decisions that will lead to long-term success. It involves considering various factors, such as goals, resources, and potential obstacles, to develop a plan of action that aligns with an organization's objectives. Strategic thinking can vary from person to person, but at its core, it involves a forward-thinking approach that focuses on achieving sustainable competitive advantage.
-
Is football becoming more boring and strategic?
Football is evolving to become more strategic as teams focus on tactics and game plans to gain an advantage over their opponents. This shift towards a more tactical approach can sometimes be perceived as boring to fans who prefer a more fast-paced and open style of play. However, for many, the strategic aspect adds depth and complexity to the game, making it more interesting and engaging. Ultimately, whether football is becoming more boring or strategic is subjective and depends on individual preferences.
-
Which strategic atheists are you thinking of?
I am thinking of atheists who strategically plan their actions and decisions based on their lack of belief in a higher power. These individuals may carefully consider how to navigate social situations, ethical dilemmas, and personal relationships in a way that aligns with their atheistic worldview. They may also strategically advocate for secularism, humanism, and rational thinking in their communities and beyond. Overall, strategic atheists are those who actively and intentionally incorporate their atheism into their approach to life and decision-making.
-
Is there a strategic approach to such tasks?
Yes, there is a strategic approach to tasks that involve organizing and categorizing information. One effective strategy is to first identify the main categories or themes that the information can be grouped into. Then, prioritize the information within each category based on its importance or relevance. Finally, create a clear and logical structure for presenting the information, such as using headings, bullet points, or visual aids to help convey the key points effectively. By following a strategic approach, you can ensure that the information is organized in a way that is easy to understand and navigate.
Similar search terms for Strategic:
-
Strategic Interaction
The two essays in this classic work by sociologist Erving Goffman deal with the calculative, gamelike aspects of human interaction.Goffman examines the strategy of words and deeds; he uses the term "strategic interaction" to describe gamelike events in which an individual's situation is fully dependent on the move of one's opponent and in which both players know this and have the wit to use this awareness for advantage.Goffman aims to show that strategic interaction can be isolated analytically from the general study of communication and face-to-face interaction. The first essay addresses expression games, in which a participant spars to discover the value of information given openly or unwittingly by another.The author uses vivid examples from espionage literature and high-level political intrigue to show how people mislead one another in the information game.Both observer and observed create evidence that is false and uncover evidence that is real. In "Strategic Interaction," the book's second essay, action is the central concern, and expression games are secondary.Goffman makes clear that often, when it seems that an opponent sets off a course of action through verbal communication, he really has a finger on your trigger, your chips on the table, or your check in his bank.Communication may reinforce conduct, but in the end, action speaks louder. Those who gamble with their wits, and those who study those who do, will find this analysis important and stimulating.
Price: 21.99 £ | Shipping*: 3.99 £ -
Strategic Management
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way.Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Price: 54.99 £ | Shipping*: 0.00 £ -
Strategic Management : Reflecting Strategic Flexibility, Innovation and Entrepreneurship
This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations.Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA).It takes the strategic flexibility view to cope with these strategic challenges. The book introduces the subject matter of strategic management in retrospect and prospect, highlighting critical theories of strategic management.It uses a strategic learning framework rather than a purely analytical approach to dynamically learn about the external situation, internal resources, and capabilities.The evolution of strategy is given in terms of generic strategies in practice and adaptation in specific contexts.It further deals with essential topics such as strategic alliances and networks, mergers and acquisitions, and global strategy.It then provides the execution framework and models covering restructuring, leadership, corporate governance, and change management.The strategy in specific areas such as strategic technology management, e-business and knowledge management, and functional strategies and policies are discussed to understand the implementation depth.Finally, it touches upon contemporary issues such as sustainable enterprise, stakeholder perspectives, and comparative strategies in various contexts.It then outlines future directions of strategic management.In the end, case analysis guidelines are provided with sample cases from different parts of the world.The book also used interpretive and simulation methods such as system dynamics and total interpretive structural modeling to grasp the relationships and their dynamic impact provided throughout the book.It will be an invaluable resource for researchers of business strategy as well as students studying these courses; it will also be useful for industry practitioners, corporates and business policy makers.
Price: 74.50 £ | Shipping*: 0.00 £ -
Toward a More Strategic View of Strategic Planning Research
This book summarizes the current state of research on strategic planning and offers an agenda for future research.The book edition comes with a new introduction that argues that strategising by public, non-profit and business organisations should be a major focus of research.Strategising is what links aspirations, capabilities, and implementation.Strategic planning should be viewed as one approach, but not the only approach, to strategising.A focus on strategising prompts researchers to consider issues of vertical and horizontal alignment of purpose, including across sectors; competence and scalability; co-production; decision-making and change management; and trust, transparency, authenticity and accountability.Additionally, the role of various strategising techniques and information technology should be analysed further. Beyond the book’s introductory overview of the field, chapters focus on the following topics: planning styles collaboration, strategic plans, and government performance impacts of context and political responsibilities on government strategic planning efforts impacts of strategic planning in municipal governments impacts of austerity on strategic planning and government performance The chapters in this book were originally published as a special issue of the journal, Public Management Review.
Price: 39.99 £ | Shipping*: 0.00 £
-
What is the difference between tactical and strategic?
Tactical refers to actions or plans that are focused on achieving short-term goals or addressing immediate needs. It involves making decisions and taking actions that are specific to a particular situation or task. On the other hand, strategic refers to actions or plans that are focused on achieving long-term goals and overall objectives. It involves making decisions and taking actions that are aligned with the organization's vision and mission, and that consider the broader context and potential future outcomes. In summary, tactical is about the short-term, while strategic is about the long-term.
-
Which profession in computer science requires strategic thinking?
One profession in computer science that requires strategic thinking is that of a cybersecurity analyst. Cybersecurity analysts are responsible for protecting an organization's computer systems and networks from cyber threats. They must constantly anticipate and respond to potential security breaches, requiring them to think strategically about how to prevent and mitigate risks. Additionally, they need to stay ahead of evolving cyber threats by developing proactive security measures and strategies. Overall, strategic thinking is essential in the field of cybersecurity to effectively safeguard sensitive information and data.
-
What is the operational and strategic procurement process?
The operational procurement process involves the day-to-day activities of purchasing goods and services, such as identifying needs, selecting suppliers, negotiating contracts, and processing orders. On the other hand, the strategic procurement process focuses on long-term planning and decision-making to optimize the organization's supply chain, reduce costs, and improve supplier relationships. Strategic procurement involves activities such as supplier evaluation, market analysis, risk management, and developing sourcing strategies to align with the organization's goals and objectives. Both processes are essential for effective procurement management and ensuring the organization's supply chain operates efficiently and effectively.
-
Which military strategic books can actually be recommended?
Some military strategic books that can be recommended include "The Art of War" by Sun Tzu, "On War" by Carl von Clausewitz, and "The 33 Strategies of War" by Robert Greene. These books provide valuable insights into military strategy, tactics, and leadership, and have been influential in shaping military thinking for centuries. Additionally, "Makers of Modern Strategy" edited by Peter Paret is a comprehensive collection of essays on strategic thought and practice from the 19th and 20th centuries, making it a valuable resource for those interested in military history and strategy.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.